The video streaming market was worth an estimated $30 billion in 2016, and is expected to reach $70 billion by 2021, and $184 billion by 2027
When China celebrated its five-day national Labor Day Holiday, sales via livestreaming platforms reached almost $20 million, an increase of over 400 percent from 2019
Coresight Research predicts livestream shopping events in the US will generate $25 billion in sales by 2023
Chinese top streamer Viya drove RMB 22.5 billion in sales in second half of 2020
Challenges with livestreaming
To build the most engaging live interactive experiences, you need low latency video
Getting started with live streaming requires OTT knowledge and experience
It is difficult to serve large audiences at global scale and maintain end-to-end low latency
Reliable live video workflows are hard to build; interactive, low latency video ones are harder
Amazon Interactive Video Service (IVS) is one of best solutions for you
Quick and easy to set up, and ideal for creating interactive video experiences
Send your live streams to Amazon IVS using streaming software and the service does everything
Low latency live video available to any viewer around the world
You can focus on building interactive experiences alongside the live video
Easily customize and enhance the audience experience through the Amazon IVS player SDK and timed metadata APIs
Build a more valuable relationship with your viewers on your own websites and applications
Send a video stream to the Amazon IVS ingest endpoint and use the player SDK for web, iOS, and Android, to build engaging live video streaming applications
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Use Cases Scenarios
Engage your audiences with social chat
Let your audiences interact with each other by adding a virtual space to chat alongside your live streaming content
E-Commerce and alternative revenue
Synchronize companion promotional elements alongside the live video to let viewers make purchases or donations related to the content being shown
Votes and Polls
Get instant feedback and gauge audience opinions with polling and voting applications built using the timed metadata API
Real-time Q & A
Allow viewers to ask questions via a separate chat space, and answer audience questions in real-time, or build trivia applications with live video