Video Commerce


Livestreaming market is huge 

  • The video streaming market was worth an estimated $30 billion in 2016, and is expected to reach $70 billion by 2021, and $184 billion by 2027 
  • When China celebrated its five-day national Labor Day Holiday, sales via livestreaming platforms reached almost $20 million, an increase of over 400 percent from 2019 
  • Coresight Research predicts livestream shopping events in the US will generate $25 billion in sales by 2023 
  • Chinese top streamer Viya drove RMB 22.5 billion in sales in second half of 2020 

Challenges with livestreaming 

  • To build the most engaging live interactive experiences, you need low latency video 
  • Getting started with live streaming requires OTT knowledge and experience 
  • It is difficult to serve large audiences at global scale and maintain end-to-end low latency 
  • Reliable live video workflows are hard to build; interactive, low latency video ones are harder 

Amazon Interactive Video Service (IVS) is one of best solutions for you 

  • Quick and easy to set up, and ideal for creating interactive video experiences 
  • Send your live streams to Amazon IVS using streaming software and the service does everything 
  • Low latency live video available to any viewer around the world 
  • You can focus on building interactive experiences alongside the live video 
  • Easily customize and enhance the audience experience through the Amazon IVS player SDK and timed metadata APIs 
  • Build a more valuable relationship with your viewers on your own websites and applications 

Send a video stream to the Amazon IVS ingest endpoint and use the player SDK for web, iOS, and Android, to build engaging live video streaming applications 

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Use Cases Scenarios 

  1. Engage your audiences with social chat 
  • Let your audiences interact with each other by adding a virtual space to chat alongside your live streaming content 
  1. E-Commerce and alternative revenue 
  • Synchronize companion promotional elements alongside the live video to let viewers make purchases or donations related to the content being shown 
  1. Votes and Polls 
  • Get instant feedback and gauge audience opinions with polling and voting applications built using the timed metadata API 
  1. Real-time Q & A 
  • Allow viewers to ask questions via a separate chat space, and answer audience questions in real-time, or build trivia applications with live video